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Executive Personas and their Business Challenges

The Dashboard is part of the IT Business Analytics agenda. It provides the IT executives with the capability to measure the performance of their IT organization.

ClosedExecutive Personas

The figure below represents the executive personas who are potential users of the Dashboard. These personas represent potential roles and not necessarily individuals; in some enterprises a single individual may combine several personas or a persona may be split among several individuals. In addition, the names of personas are merely labels of convenience; what is important is the definition of the persona.

    CIO    
       

 

VP 
of
Apps

 

 

 

VP 
of
Ops

 

CFO 
of
IT

 

 

 

BRM
       
    CSO PMO    
Example Major US corporations, particularly in the financial services and media industries, have as similar structure with a CIO per Business Unit and Operations & Infrastructure centralized in a shared services organization. In such a structure, one of the responsibilities of the Business Unit CIO is the Application Development for the business unit. The same Business Unit CIO uses the shared services from Operations in support of the Business Unit live applications. In such a configuration, the CIO is likely to want to see a dashboard that covers only these items as well as the same information through a full-lifecycle Business Service (or Application Service) lens, seeing Application Development and Operations as lifecycle stages of a single Business Service entity.